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Defining Your Why


The first step in achieving success is to establish and define your “why.” 

For those of us in the real estate business, focusing on our WHY helps us overcome obstacles to achieve our goals. When a new agent joins our team, we have them use this tool to determine their “why.” I wanted to share it because the success of one agent contributes to the success of the whole team. The tools, herein, will help you build a firm foundation for your business and help you stay motivated along the way. 

When you get a chance, I encourage you to check out Simon Sinek’s TED talk, “Start with Why.”

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